VISIT clueless tourism officials in Brevard County
Posted March 29, 2017, 08:35 am | Op-Ed
By
Florence Snyder
If there’s one thing a $113,000 a year Florida tourism executive urgently needs, it’s a $26,000 raise.
Otherwise,
says the Brevard County Director Compensation and Job
Performance Committee, its Office of Tourism Executive
Director Eric Garvey might leave the Space Coast — where
the median household income is $48,483 — for greener
Florida tourism pastures, where “the average salary for
his counterparts” is $154,792.
Last week, the Brevard Tourist Development Council endorsed the committee’s recommendations, which include an added $90,000 to be divided up among nine of Garvey’s “best in class” staffers.
Don’t these people read newspapers?
Florida tourism’s marketing honchos have a target on their backs, fronts and sides, along with incomes that vastly exceed what average Floridians will earn in their best years, or their wildest dreams.
This is a bad week to be bearbaiting legislators and taxpayers who think the tourism czars should pay their publicists out of their own pockets. Garvey’s bosses might want to reVISIT their strategy.
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Florence Beth Snyder is a Tallahassee-based lawyer and consultant. Column courtesy of Politics Florida.
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This piece was reprinted by the Columbia County Observer with permission or license.